Shopify Video Guides
Read Your Analytics
About Read Your Analytics
Open Analytics for an overview of how your store is performing.
Read The Transcript
Read Your Analytics, from The EDM Guide to Shopify. This covers all 4 sections, in about 1 minute.
Open Analytics for an overview of how your store is performing.
These cards summarise sales, sessions, orders and average order value.
This chart tracks sales over the date range you pick.
It breaks total sales down into gross sales, discounts, and taxes.
Reports has dozens of ready-made reports beyond the dashboard.
For example, Total sales by product shows your best sellers.
Sessions by referrer shows where your traffic actually comes from.
Want us to take it from here? Talk to us. We offer a free Shopify audit at edm-uk.com.
Next in Analytics And Marketing: Create A Discount. Or see all 43 videos in the guide.
Want Us To Read Your Analytics?
The Shopify store audit is free. The form asks for your website or store URL and a note on what is eating the time.
Request The Free Shopify Store AuditAbout The Author
Graham O'Shea is founder and lead developer at Expert Digital Marketing Ltd, a Shopify Partner. Thirty years in tech and a degree in digital marketing, across SEO, engineering, agentic AI, Shopify and Laravel, building real solutions to real problems.
