Cookie Policy

The Short Version

We set no cookies at all unless you accept. If you decline, or simply ignore the banner, nothing is written to your device beyond a note of that choice, and that note is not a cookie. If you accept, we set analytics cookies, and advertising measurement cookies that tell us which advert brought you here. We do not sell your browsing data.

A cookie is a small file a website asks your browser to keep. It can be read back on your next visit, which is how a site remembers things. Some cookies are needed to make a site work at all. Others, such as analytics, are optional, and under UK law we have to ask before setting those.

Cookies We Use

Only these, and the Google ones only if you accept.

Name	Type	Purpose	Expires
`_ga`	Analytics, Google	Tells apart one visitor from another so we can count how many people visit and which pages they read. Set only if you accept.	Up to 2 years
`_ga_4GF6456M8R`	Analytics, Google	Keeps the state of your visit for Google Analytics 4. Set only if you accept.	Up to 2 years
`_gcl_aw`	Advertising measurement, Google	Records which Google advert brought you here, so we can tell which adverts are worth running. Set only if you accept, and only if you arrived from a Google advert.	Up to 90 days
`edm-cookie-consent`	Necessary	Records whether you accepted or declined, so we stop asking. Held in your browser's local storage, not as a cookie, and never sent to us.	1 year, then we ask again

Keeping The Contact Form Secure

Our contact form is protected by Cloudflare Turnstile, which checks that a real person is sending the enquiry rather than a bot. It is a security measure, so it runs whether or not you accept analytics. In our testing it sets no cookies on this site. Cloudflare processes technical details such as your IP address to make that check. See the Cloudflare Privacy Policy.

What Google Receives

If you accept, Google receives the pages you view, rough location from your IP address, and basic device and browser details. If you arrived from one of our adverts, Google also receives the fact that the visit came from that advert. We ask Google to anonymise your IP address. We use this to understand which pages are useful and which advertising is worth paying for. See Google's Privacy Policy. You can also install Google's Opt Out Browser Add On to block Analytics on every site.

The Map On The Contact Page

Our contact page shows a map of our office, embedded from OpenStreetMap. It sets no cookies, and it loads whether or not you accept analytics because it is part of the page rather than a tracking feature. Like any embedded content, it does mean OpenStreetMap receives your IP address and basic browser details when the map loads. That is why we use it: a Google Maps embed would set third party cookies as soon as the page opened, which would make the promise at the top of this page untrue. See the OpenStreetMap Privacy Policy.

Change Your Choice

Analytics And Advertising Cookies

Accepting lets us count visits and see which advert brought you here. Declining changes nothing about how the site works.

Declining also deletes any Google Analytics cookies already on this site. You can clear cookies for any site at any time in your browser settings.

More On Your Data

Our Privacy Policy covers everything else we collect, including what happens when you use the contact form.

How To Contact Us About Cookies

Expert Digital Marketing Ltd, 14/2E Docklands Business Centre, 10-16 Tiller Road, London, E14 8PX, United Kingdom. Registered in England and Wales, company number 12325320, VAT GB460577382.

Email web@edm-uk.com or call +44 208 050 0701.

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.