Shopify Video Guides
Write A Blog Post
About Write A Blog Post
Blog posts live under Content. Posts belong to a blog, and most stores only ever need the default one.
Read The Transcript
Write A Blog Post, from The EDM Guide to Shopify. This covers all 6 sections, in about 1 minute.
Blog posts live under Content. Posts belong to a blog, and most stores only ever need the default one.
Click Create blog post.
Write the title. Clear beats clever; it is also what search engines show.
Write the body here: text, images, video and product links.
The excerpt is the short summary that listing pages and social shares use.
A featured image fronts the post on listing pages.
Edit the search engine listing so the title and description read well in results.
Set visibility: publish now, keep it hidden, or schedule a date.
Posts belong to a blog. Need a second one, say news versus guides? Manage blogs adds it.
Click Save, and the post is live on your blog.
Want us to take it from here? Talk to us. We offer a free Shopify audit at edm-uk.com.
Next in Your Online Store: Edit Your Navigation Menus. Or see all 43 videos in the guide.
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Request The Free Shopify Store AuditAbout The Author
Graham O'Shea is founder and lead developer at Expert Digital Marketing Ltd, a Shopify Partner. Thirty years in tech and a degree in digital marketing, across SEO, engineering, agentic AI, Shopify and Laravel, building real solutions to real problems.
