Shopify Video Guides
Track Marketing Campaigns
About Track Marketing Campaigns
Campaigns pulls marketing activity and its attributed orders together, across app campaigns and UTM tagged links.
Read The Transcript
Track Marketing Campaigns, from The EDM Guide to Shopify. This covers all 3 sections, in about 1 minute.
Campaigns pulls marketing activity and its attributed orders together, across app campaigns and UTM tagged links.
Campaigns from connected marketing apps report here automatically. Create campaign groups your own activity.
For everything else, tag your links with UTM parameters; sessions and orders attribute to the campaign named in the UTMs.
Then read channel performance under Growth reports, to compare where orders actually come from.
Want us to take it from here? Talk to us. We offer a free Shopify audit at edm-uk.com.
Want Us To Track Marketing Campaigns?
The Shopify store audit is free. The form asks for your website or store URL and a note on what is eating the time.
Request The Free Shopify Store AuditAbout The Author
Graham O'Shea is founder and lead developer at Expert Digital Marketing Ltd, a Shopify Partner. Thirty years in tech and a degree in digital marketing, across SEO, engineering, agentic AI, Shopify and Laravel, building real solutions to real problems.
